The Workbench

Thoughts on building strong businesses through storytelling, design, and technology.
Web Design

9 Common Errors on Small Business Websites

A website is an important tool for every small business. Even if customers find your site through an entry point like Google Maps, the quality of your website impacts how potential customers see your brand. Here are some of the most common errors that we see with small business websites.

Read More →
A phoropter is a tool that helps clarify vision. Storytelling

How clarity in your messaging can make your business stand out

Story is a powerful tool for cutting through the noise of today’s overwhelming messaging clutter.

Read More →

What is Your Business’ Story?

Every business has a story because someone started that business. What’s your story?

Read More →