The Workbench

Thoughts on building strong businesses through storytelling, design, and technology.
Web Design

9 Common Errors on Small Business Websites

A website is an important tool for every small business. Even if customers find your site through an entry point like Google Maps, the quality ...
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A phoropter is a tool that helps clarify vision. Storytelling

How clarity in your messaging can make your business stand out

Story is a powerful tool for cutting through the noise of today's overwhelming messaging clutter.
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What is Your Business’ Story?

Every business has a story because someone started that business. What's your story?
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